Survey Scripting
Neotric Insights boasts a team of skilled survey programming experts and software programmers, bolstering our Survey Scripting team. With our extensive experience, we possess the confidence to undertake survey scripting tasks, regardless of the scale or complexity of the research study. Whether it involves multilingual surveys, mobile-centric approaches, multi-country studies, or large-scale tracker studies, we have the ideal combination of resources, technology, and innovation to ensure a captivating survey experience.
Additionally, we offer an offline survey app that allows you to conduct market research surveys and collect responses securely even without an internet connection. This app proves invaluable for efficient market research and field surveys, enabling you to gather data anywhere using any mobile device.
Our team specializes in complex programming techniques, including:
- Sorting
- Heatmap
- Hotspot
- TubePulse
- Text Highlighter
- Advanced Quotas
- Semantic differential
- Van Westendorp - Price Sensitivity
By leveraging these advanced programming capabilities, we enable our clients to gather rich and insightful data, facilitating informed decision-making and unlocking valuable market insights.
Data Quality
Our team assists clients in ensuring data quality by identifying and eliminating low-quality data. Having high-quality data is crucial for organizations as it aids in formulating effective business strategies and making accurate decisions. We employ real-time processes to save field time and ensure high-quality data is obtained consistently from the outset.
Some of the techniques we utilize to ensure data quality include:
- Identifying duplicate IP addresses across responses
- Detecting speed traps, which indicate extremely fast completion times
- Checking for duplicate text across responses
- Verifying if all checkboxes have been selected, which may indicate non-serious or careless responses
- Assessing one-word answers, which may lack depth or meaningful insights
- Analyzing patterned responses that may indicate a lack of genuine input
- Identifying gibberish words or nonsensical responses
- Employing cheat detection mechanisms to identify and exclude fraudulent or deceptive responses
By employing these data quality measures, we enable organizations to have reliable and accurate data that can drive effective decision-making and inform successful business strategies.
